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Monday, July 2, 2007

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Promotional stunt turns 7-11 stores into 'Simpsons' Kwik-E-Marts

Associated Press - July 1, 2007 4:14 PM ET

DALLAS (AP) - A dozen 7-11 stores, including one in Chicago, turned into the fictional convenience stores of "The Simpsons" fame this weekend.

The Kwik-E-Marts, along with the 6,000 other Seven-Elevens around North America will sell Simpsons-themed treats during the month-long promotion. Among them: Buzz Cola, Krusty-O's cereal and Squishees, the slushy Slurpees knockoff.

It's all part of a campaign to hype next month's opening of "The Simpsons Movie" based on the long-running cartoon show.

The cartoon loves to lampoon convenience stores for their unhealthy snacks.

Advertising officials with 7-11 say the promotion shows they get the cartoon's joke.

The Kwik-E-Marts will be covered in industrial foam and given new signs to replicate the animated look of the fictional stores.

Copyright 2007 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


6 comments:

Sam said...

Yo, Joseph Campbell: Where are you when we need you now?

suomynona said...

Thank you for making it so I didn't need to post all of those photos. Here's a photo I took this morning of the one in Seattle.

Bonnie said...

mmmmmm...forbidden Kwik-E-Mart!
I wonder what the local police force things of graphics of Chief Wiggum eating donuts?

PhotoFlyer said...

I was at the Dallas location this morning! Here's some pics:

http://www.flickr.com/photos/pt737swa/sets/72157600607187850/

Brandon said...

where is the seattle one? (address-wise.. don't say "washington")

Mrs. W. said...

Our Kwik-E-Mart is at 4th and Denny near the Seattle Center.