Promotional stunt turns 7-11 stores into 'Simpsons' Kwik-E-Marts
Associated Press - July 1, 2007 4:14 PM ET
DALLAS (AP) - A dozen 7-11 stores, including one in Chicago, turned into the fictional convenience stores of "The Simpsons" fame this weekend.
The Kwik-E-Marts, along with the 6,000 other Seven-Elevens around North America will sell Simpsons-themed treats during the month-long promotion. Among them: Buzz Cola, Krusty-O's cereal and Squishees, the slushy Slurpees knockoff.
It's all part of a campaign to hype next month's opening of "The Simpsons Movie" based on the long-running cartoon show.
The cartoon loves to lampoon convenience stores for their unhealthy snacks.
Advertising officials with 7-11 say the promotion shows they get the cartoon's joke.
The Kwik-E-Marts will be covered in industrial foam and given new signs to replicate the animated look of the fictional stores.
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